The Hive carries the exclusive Advanced Renewal System by Keratherapy. This is the only formaldehyde-free keratin smoothing system that actually works! The Advanced Renewal System is a 3 step, formaldehyde-free keratin system that dramatically reduces the curls or waves without stripping, dulling or fading color or highlights. Formulated with Amazon fruit extracts, pure keratin, essential oils, vitamins, amino acids and collagen – the unique formulation delivers rich nutrients, increases elasticity and shine and improves manageability while leaving hair straighter and smoother.

Found in the Amazon Rainforest, Cupuacu Fruit and Murumuru Seed Butter contain vitamin C and are fortified with natural moisturizers that nourish and condition the hair. Babassu Seed Oil is a rich moisturizer that penetrates quickly to leave the hair residue free. Vitamin A, E and D as well as the B vitamins- B1, B2, B3 and B6 provide beneficial nutrients.  The unique African Shea Butter is a known healer of dry and damaged hair, enriched with unique fatty acids that restore and retain hair’s elasticity.

This system is compliant with the European Union (EU), Canada and all other international health and safety regulations worldwide.